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Names are important. They’re like handles for ideas. When I named my place of work Heurihermilab, I was trying to bring together three ideas:

  • heuri, from heuristic

Heuristics are general rules of thumb that can be used to make decisions. They are often incomplete but over time can form the basis of full understanding.

  • hermi, from hermetic

Hermeticism is a philosophical tradition associated with the development of early science, with echoes of hermetic as in “an airtight seal.”

  • lab, short for laboratory

A laboratory is a place for experiments, research, teaching, or manufacture.

I pronounce it hyur-uh-herm-uh-lab.